Hi, I'm Cassidy

Hi, I'm Cassidy

Marketing Strategist
Marketing Strategist

I help ideas find their shape through visuals, words, strategy, and storytelling.

I help ideas find their shape through visuals, words, strategy, and storytelling.

Chat with me

Chat with me

Welcome to my creative playground

Pieces of the bigger picture

Bellingrath Gardens & Home
Tourism, attraction

Barnhart
Industrial Services

Pieces of the bigger picture

Bellingrath Gardens & Home
Tourism, attraction

Barnhart
Industrial Services

View Work

Public Relations

Public Relations

Analytics

Analytics

Content Creation

Content Creation

Campaign Planning

Campaign Planning

Strategy

Strategy

Social Media Management

Social Media Management

Creative Direction

Creative Direction

Creative Direction

Media Planning

Media Planning

Paid Media

Paid Media

What I bring to the table

Creative strategy and content systems that help brands show up with clarity, personality, and purpose.

image

Behind the screen

A little look at the person behind the posts, campaigns, and creative ideas.

I would spend hours staging Beanie Baby photoshoots, complete with backstories of each plush personality—my parents called it playtime, I called it creative direction. I've been crafting visually captivating and conceptually imaginative stories ever since. Outside of work, you can usually find me behind a camera, playing volleyball, hanging out with my dog, or hunting for a good coffee spot. I’m drawn to creative work that blends strategy with personality — the kind that not only looks good, but actually connects.

Let's Connect

Kind words

Cassidy has an eye for the small detail that tells the big story. Her design and writing helped refresh the brand and connect with new audiences. She particularly excelled in managing our website overhaul, bringing organization, creativity, and care to a complex project. I’m grateful for the passion she showed in sharing the beauty and elegance of Bellingrath.

Cory Sparks

Development Director, Bellingrath Gardens

Cassidy is a remarkable storyteller. Through her creative, knowledgeable, and inspiring writing, she has a gift for connecting people to places, experiences, and the stories behind them. Her passion and skillset have been a meaningful influence in helping bring visitors to our destination.

David Clark

CEO/President, Visit Mobile

Cassidy demonstrated an impressive ability to manage large, complex projects with ease, most notably during the recent website rebuild our team at Hummingbird worked on with her. Projects of that scale can quickly become complicated, but Cassidy made the process feel seamless. Her organization, attention to detail, and clear communication kept everything on track and made her an ideal point of contact. Beyond her skills, she is a wonderful collaborator: calm, focused, positive, and a true team player.

Timothy Dozier

CEO, Hummingbird Ideas

Brands I've Worked With

FAQs

Got questions? I've got answers.

  • What kind of work environment helps you do your best work?

  • What's your working style?

  • How do you use AI in your workflow?

  • Can you adapt your voice and strategy to different brands?

  • What do people consistently say you're good at?

  • What can I count on you for?

Still scrolling?

That's on me. Let's talk.

Email

cassidysmith.marketing@gmail.com

Still scrolling?

That's on me. Let's talk.

Email

cassidysmith.marketing@gmail.com

Still scrolling?

That's on me. Let's talk.

Email

cassidysmith.marketing@gmail.com